According to a report from the United States Department of Agriculture, millennial households are buying more unprocessed foods, such as fruits and vegetables, rather than processed foods, such as pasta and chips. Millennials are opting for healthy, fresh and organic foods. Previously, people preferred some tried and tested cuisines, such as South India and Punjabi. Nowadays, the eating habits of millennials are more adventurous and they don't hesitate to experiment with different cuisines nationally and internationally.
You'll find people who enthusiastically try an Indonesian Gado-Gado or a Valencian paella, even if they've never heard of these names before. Millennials seek to define their sense of self. This has transformed the concept of dining out into something much more than just “eating”. Millennials are looking for foods with a unique story to tell or foods that reflect their individualism and creativity.
Most importantly, they're looking for dishes that are highly “Instagrammable”. The trends of the millennial generation have led to an increase not only in outings, but also in the explosion of the fast and informal food chain, which observers say will soon overtake fast food. They want to know how fresh or organic their food is, where it comes from and if it's ethically sourced. Large food producers are starting to listen to consumers' demands for transparency about ingredients and sources, and this request is largely driven by millennials, who want to know how their food is made.
In addition, let's see how millennials are changing the food industry and the impact this has on the food industry. In recent years, India has witnessed a proliferation of haute cuisine restaurants, cafes, pubs, bars, clubs, lounges and international fast food establishments, which have been created to cater to the changing dietary habits of the millennial generation. While it's true that the world of food isn't disrupted overnight, millennials are certainly leading the change in the food revolution. While they are consciously changing their eating habits, their diet is also unconsciously affected by changing global trends in the fitness industry.
Traveling to wider destinations and accessing global trends has allowed them to be more meaningfully exposed to other cultures and to be willing to embrace them, including their food. Nowadays, people are more concerned about their health, and the trend is having an impact on changes in the dietary habits of young people. Millennials have also pressured food companies to meet their convenience needs by demanding resealable, easy-to-open and portable food containers. There is increasing awareness among the young generation about the impact of the food industry on the environment, how they are obtained and which foods are organic and which are not.
In addition, people are addicted to television channels and food forums on Pinterest or websites and, in general, they want to consume what they see and what they crave. The culture of dining out in India has changed dramatically, and changes in the dietary habits of the millennial generation have contributed significantly to this trend. These trends have led to an increase not only in outings, but also in the explosion of the fast and informal food chain, which observers say will soon overtake fast food.
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